Let Ecotype help you
Ecotype is a one-stop shop when it comes to design and communications.
We can write, edit, proofread, design, produce and publicise just about anything you set your heart on.
Check out the individual service pages below for more information on what we can do for you.
The examples in our portfolio are just a snapshot of the work we do. If there’s something you want but can’t find it on this site, get in contact and we’ll let you know if we can help.
Writing
Ecotype specialises in concise, plain-English writing that delivers your message to the right audiences.Pick your style
We can write everything from website pages, to magazine articles, media releases and Facebook posts.Editing & Proofreading
Well-edited copy free of mistakes shows your reader you care about details.Mark of Professionalism
A professional editor may pick up errors that have the potential to ruin your reputation or cost you money.Graphic design
A good design helps communicate your message more effectively.Communicate effecively
Ecotype’s modular design ethos makes the best use of images and text to create attractive products that people want to read.Publicity
Picking the right product for your audience is half the battle, you then have to let them know about it.Spread the word
From adverts to media releases and Facebook graphics, Ecotype can help you spread the word about your website, reports, event, services and ideas.Ecotype’s Other Services
While the core of our work is writing, editing, design and publicity we also have a few other tricks up our sleeve. We like to give you the tools you need to do your own thing, so we can craft packages for you that include more than one service.
Ecotype’s website shows just how easy and cheap it is to set up your own website using off-the-shelf web building software. We chose a design theme, wrote our pages, chose our images, put it together and uploaded it. Apart from our labour, the only major cost was the WordPress theme, which we picked up for under $90. The more pages you want, the more features, the more pictures, the more expensive it becomes. But if you want a professional looking website with the basic information of who you are and what you do then you can have your own site quickly and cheaply.
We aim to create products that allow you to easily update them, so we also provide training and tip sheets to help you out. If we create a website for you we can also provide tip sheets on how to update it and can come to you for face-to-face training in how to write for the web and how to source photos. Same goes for social media and mainstream media training. We can also design hard copy templates and train you how to change them if you have InDesign software.
Ecotype can listen to your goals and craft a communication strategy that will deliver on them. This can be as basic as knowing the best time to issue a media release, or involve planning that sees multiple communication products working together. We can map out when you release your product to different audiences, how you do it, what you say, and how to amplify your message.
Facebook, Twitter and Instagram are cheap and effective tools for you to get your message out. And with 85% of Australians now using Facebook you can’t really afford not to have a social media presence. Ecotype can offer you training and tips on how to use your social media effectively, what information to put on which channel, how to analyse the results, and manage accounts for you. We are currently managing Facebook accounts for two clients and we provide them with regular analytic reports so they can improve their communication.
Managing a large communication project like a new website, re-branding or producing a complex report can be time-consuming and expensive if you don’t know what you are doing. Ecotype provides project management services for larger jobs which involve multiple contractors or which just need to be kept on budget and on time. We can source contractors for elements we can’t handle ourselves, including complex web builds, printers, illustrators and photography.
Regular email communication and ebulletins are an effective and cheap method of keeping in contact with your supporters or clients. We can design a template for regular email and ebulletin communications, show you how to use off-the-shelf products like Mail Chimp to store your address lists, monitor the open and click-through rates and target specific users. We can also advise on formats that work, content ideas and list-building.
Logo design is not our forte but we’re happy to give it a go. We can design straightforward graphic logos but no illustrations. We can come up with a concept or work with yours. If we don’t think your concept will work we’ll tell you straight up and save you time and money. Having said all that, we’re quite proud of our own logo of tablet, book, and phone overlaid with gum leaves to make up the shape of a tree.
Why Choose Us
- We offer one service or many, depending on your needs
- Training and support to allow you to take control
- High-standard products at a reasonable price
- Twenty-five years experience in crafting communication products
- Reliable and responsible, we deliver on time and on budget.
What Clients Say
For many years the Invasive Species Council has used the services of Ecotype and no doubt will continue to. This is because of their high impact design skills, their impressive understanding of marketing and media and their quality and timely delivery.
CEO Andrew Cox, Invasive Species CouncilWe’ve used the services of Ecotype director John Sampson for many years. His capacity as an all-round communicator – writing, editing, designing and website management – have been impressive and invaluable. A great capacity to work to deadline and produce exciting and interesting communications materials.
Executive Director Matt Ruchel, Victorian National Parks Association